BA to give passengers more flexibility in choosing their seats online

British Airways will be making the selection and booking of seats for their passengers a much easier and more flexible process with changes that will be taking place by the end of the year.

From December 5, 2006, the new guidelines will give passengers a greater selection of seats when checking in. This is because they are implementing a plan where, 24 hours before they depart, passengers will be able to check-in online and choose their seats at the same time. Once the seat has been chosen, it cannot be changed.
This way, the number of pre-assigned seats will be reduced, giving other passengers who have not checked in online the flexibility to choose from the seats that are left available when they arrive at the terminal. The airline remains committed to offering seat selection free of charge for all its passengers.

“We recognise that our customers want to choose where they sit on the aircraft during their flight and we want to give people the control to make this selection themselves during the check-in process,” said BA head of marketing and distribution Tiffany Hall. “With the popularity of online check-in growing we have seen an opportunity to improve our global seating procedures and provide customers with a simple, clear and dynamic way to choose the best seat available.”
“By checking-in, selecting their seat, and printing their boarding pass online, customers can arrive at the airport with peace of mind that they can proceed straight to the boarding gate with no need to queue to check in.”
For full details on the new seating policy, please visit www.ba.com/seating.